Grand & Toy has changed its business significantly since the days of its mall storefronts… now it’s an online store offering a wide range of office supplies and support services like printing and office interior design. For this campaign, we targeted small business owners to encourage them to sign up for the Business Select Program, which gives them steep discounts on everything they need to turn their business ideas into reality. The campaign included an animated video and social ads for Facebook. Copywriting Team: Tom Buchanan, Jessica Grajczyk, Art Director: Stephen Fiset