This digital campaign for the Canadian Red Cross aimed to tug at millennial heartstrings through a unique social media campaign, including a dynamic Facebook canvas ad, digital pre-roll video and re-targeted social ads. For this project, I was lucky to work with a strong team spanning strategy, design, UX and French language support. The campaign was featured in Strategy Magazine.

Creative Leads: Julie + Ella

Copywriter: Jessica Grajczyk

UX: Amanda Hoff

Design Team: Amanda Hoff, Stephen Fiset

French Support: Rahim Karmali, Capital Image

Strategy Team: Karly Gaffney, Sarah Rogers