How many times have you skimmed over lengthy privacy policy agreements and clicked ‘agree’ simply because you don’t have the time or perhaps even the ability to understand the wall of text packed with legalese?

CSA Group came to Proof Strategies for help raising awareness about their recent research showing that pictograms would make privacy agreements much easier to understand for consumers. They wanted to reach consumers and government decision makers, so a mix of Facebook and LinkedIn ads were used.

We presented two concepts: one straightforward and one with a fun spin that compared the pictograms to laundry care symbols.

Agency: Proof Strategies

Art Director: Ryan Walton

Senior Copywriter: Jessica Grajczyk