CSA Group came to Proof Strategies for help raising awareness about their recent research showing that pictograms would make privacy agreements much easier to understand for consumers. They wanted to reach consumers and government decision makers, so a mix of Facebook and LinkedIn ads were used.
We presented two concepts: one straightforward and one with a fun spin that compared the pictograms to laundry care symbols.
Agency: Proof Strategies
Art Director: Ryan Walton
Senior Copywriter: Jessica Grajczyk