West Coast Gifts is Canada’s largest designer, manufacturer and distributor of award-winning glass pipes, vaporizers and accessories for the cannabis connoisseur. They supply hundreds of head shops and other cannabis accessory retailers across North America. House brands include Red Eye Glass, Red Eye Tek, GEAR Premium, Lit Silicone, and Cheech & Chong Glass (the one and only!). Their founder is credited for introducing the world to the colour changing glass pipes that many of us remember from our high school stoner days. In fact, if you’ve ever smoked weed out of a zany looking glass pipe, there’s a very good chance it came from West Coast Gifts.

I worked with West Coast Gifts on their wholesale website refresh, which launched at the end of 2019, as well as the launch of their B2C e-commerce websites for the Red Eye Tek Terminator and GEAR Premium Sidekick product lines. As their main copywriting contractor I provided web copy, blog posts, product descriptions, sales collateral copy, packaging copy and ongoing email marketing copy.