Bayer Women’s Health put out an RFP asking agencies to present ideas to help them raise awareness around Intrauterine Contraception (IUCs) as a birth control option and help them stand out from competitors in the space. 

As part of a broader strategy and planning, Art Director Ryan Walton and I developed an ad campaign approach that highlighted the unique value of Bayer’s IUCs: they’re the only ones that last up to five years. 

With our ‘My Five-Year Plan’ concept, our intent was to do something different than the typical ads seen in the space, and showcase the breadth of things women can do when they don’t have to worry about unplanned pregnancy for five years.

Our proposal won! 

PRINT

Headline:
My five-year plan… 

Explore Canada’s beautiful backyard.

Body copy:

You can do a lot when you don’t have to worry about unplanned pregnancy. 

That’s the freedom of Intrauterine Contraceptives (IUCs). With low-to-no hormones, localized only where they’re needed, it’s safe, effective and completely reversible birth control that lasts up to five years — longer than any other option. So, what’s your five-year plan? 

Ask your doctor about IUCs, and learn more at birthcontrolforme.ca.

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Headline:
My five-year plan… 

Raise her to be a great big sister someday (just not yet).

Body copy:

You can do a lot when you don’t have worry about unplanned pregnancy. 

That’s the freedom of Intrauterine Contraceptives (IUCs). With low-to-no hormones, localized only where they’re needed, it’s safe, effective and completely reversible birth control that lasts up to five years — longer than any other option. So, what’s your five-year plan? 

Ask your doctor about IUCs, and learn more at birthcontrolforme.ca.

SOCIAL

Post copy: 

You can do a lot in five years, especially when you don’t have to worry about unplanned pregnancy. That’s the freedom of IUCs.

CTA: Learn More

Agency: Proof Strategies

Art Director: Ryan Walton

Senior Copywriter: Jessica Grajczyk